Making a Case for Mystery Shopping It’s human nature to want to read reviews, consult and assess how others have performed before deciding...
Showrooming is not new It’s the retail model used in the automotive industry and for the sale of large product items like furniture ...
In business today, there is no room for mediocrity. Quality of customer experience has become the market differentiator in industries where products are...
As brands aim to build engagement with customers throughout an increasingly fragmented customer journey, customer support plays a pivotal role in enhancing the...
