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Mystery Shopping

Driving customer engagement using market research

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Mystery Shopping – A demand for Quality Control

In business today, there is no room for mediocrity. Quality of customer experience has become the market differentiator in industries where products are...

Customer Service – A Case Study

As brands aim to build engagement with customers throughout an increasingly fragmented customer journey, customer support plays a pivotal role in enhancing the...

Achieving greater collaboration

Sales can be very individual, the competitive, performance based aspect of the role can foster a very singular mentality. While the power of...

A Day in the Life of a Merchandising Manager

A substantial part of FMI’s business is running large scale merchandising campaigns for brands such as Glanbia, Greenfield Eggs and Barry’s Tea to...

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