The pace and complexity of customer service is heightened by a myriad of factors such as competitive and financial pressures and consumers’ expectations...
There has always been much debate as to the difference between sales and marketing. Some people are firm believers that they are one-and-the-same...
The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term...
The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact...
