The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term...
The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact...
A mystery shopper anonymously evaluates a shopping or service experience either in person, online, or over the phone. We have written a lot...
Great advertising, quality content, standout packaging, engaging social media, and enticing promotions will successfully drive awareness and brand values; however product demonstrations deliver...
