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Mystery Shopping

Driving customer engagement using market research

Blog & News

The Secret to Successful Secret Shopper Campaigns

The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term...

Repackaging Retail Merchandising

The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact...

woman shopping

Mystery Shopping, the ultimate undercover shopper guide

A mystery shopper anonymously evaluates a shopping or service experience either in person, online, or over the phone. We have written a lot...

How Product Demonstrations Can Impact Your Bottom Line

Great advertising, quality content, standout packaging, engaging social media, and enticing promotions will successfully drive awareness and brand values; however product demonstrations deliver...

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