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Driving customer engagement using market research

Blog & News

Is price a sustainable sales strategy?

As we hurtle towards Black Friday and all the chaos that ensues, it is worth reflecting on the power of price and its...

The role of Whats App in Customer Care.

Who does not like receiving a Whats App message? We have family groups and friend groups, groups for baby showers, groups for birthdays,...

The Evolution of POS and why it’s here to stay.

The term “Point of sale” is defined as the place at which a retail transaction is carried out. The first POS cash register...

Thinking Beyond In-store

The boundaries of retail are shifting and the traditional parameters no longer apply. In-store now presents the dichotomy of both the physical presence...

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