Blog & News

Blog & News

The Secret of a good Mystery Shopper

The objective of a mystery shopping campaign is to get an unbiased yet structured analysis of various customer service metrics across your business,...

Tips for changing your career

Over the course of our lifetime it is not uncommon for people to change careers several times. The reasons for change are varied...

Why all employees need to know how to sell

In a competitive business market with multiple customer touch points, having all employees feeling empowered to sell will increase sales, create security, opportunity...

4 Pillars to develop your Retention Strategy

We all know that retaining a client is less expensive than acquiring a new client. Yet, when it comes to increasing revenue, so...

5 Tips on How to Create “Aha Moments” With  Your Visual Merchandising

Have you ever walked into a shop and been hit with an “aha” moment as you take it all in? If so, you...

Case Study : Mystery Shopping

Making a Case for Mystery Shopping It’s human nature to want to read reviews, consult and assess how others have performed before deciding...

The Rising Trend of Showrooming

Showrooming is not new It’s the retail model used in the automotive industry and for the sale of large product items like furniture ...

A demand for Quality Control

In business today, there is no room for mediocrity. Quality of customer experience has become the market differentiator in industries where products are...

Customer Service – A Case Study

As brands aim to build engagement with customers throughout an increasingly fragmented customer journey, customer support plays a pivotal role in enhancing the...

Achieving greater collaboration

Sales can be very individual, the competitive, performance based aspect of the role can foster a very singular mentality. While the power of...

A Day in the Life of a Merchandising Manager

A substantial part of FMI’s business is running large scale merchandising campaigns for brands such as Glanbia, Greenfield Eggs and Barry’s Tea to...

How can you minimise the Gender Pay Gap?

When the topic of the gender pay gap dominates the headlines, it is always disappointing to learn about the discrepancy in pay between...

Managing and Motivating Sales Teams

The challenge with sales articles is that they often evoke mutters of “great in theory but not in practice”, because it is easy...

Augmented Reality v’s Virtual Reality In-store

If you have heard the terms augmented and virtual reality but don’t really know what they mean, then read further. Tipped to reach...

Why invest in customer retention?

The lure of the well versed phrase “it is cheaper to retain a customer than to acquire a new customer”, implies a fixed...

New Year, New Job

The new job resolution The New Year starts with such promise, 365 days that have the unlimited potential to be filled with new...