Blog & News

Blog & News

How to select in-store demonstrator agencies

The tussle about how to decide on hiring an in-store demonstrator agency is often (a) weighed up carefully to ensure that not only...

Uganda

Employee of the Year – Uganda visit with Nurture Africa

Employee of the Year – Uganda Visit with Nurture Africa I’m Sarah Doyle and I was fortunate to win Employee of the Year...

sustainability

The brands they are a changing… to meet sustainability targets!

The brands they are a changing to meet sustainability targets!   In our recent article for European Field Marketing Partnership we discuss the...

recruitment

The Ultimate Checklist for Outsourcing Recruitment

The Ultimate Checklist for Outsourcing Recruitment.   The process of recruiting can be time consuming and frustrating. While the business case for outsourcing...

Is price a sustainable sales strategy?

Is price a sustainable sales strategy?   As we hurtle towards Black Friday and all the chaos that ensues, it is worth reflecting...

whatsapp customer care

The Role of Whatsapp in Customer Care.

The Role of Whatsapp in Customer Care Who does not like receiving a Whatsapp message? We have family groups and friend groups, groups...

point of sale

The Evolution of POS and Why It’s Here To Stay.

The evolution of POS and why it’s here to stay The term “Point of sale” is defined as the place at which a...

thinking beyond in-store

Thinking Beyond In-Store

Thinking Beyond In-Store The boundaries of retail are shifting and the traditional parameters no longer apply. In-store now presents the dichotomy of both...

mystery shopping

The Secret of a Good Mystery Shopping Campaign

The Secret of a Good Mystery Shopping Campaign The objective of a mystery shopping campaign is to get an unbiased yet structured analysis...

Tips for changing your career

Over the course of our lifetime it is not uncommon for people to change careers several times. The reasons for change are varied...

Why all employees need to know how to sell

In a competitive business market with multiple customer touch points, having all employees feeling empowered to sell will increase sales, create security, opportunity...

4 Pillars to develop your Retention Strategy

We all know that retaining a client is less expensive than acquiring a new client. Yet, when it comes to increasing revenue, so...

5 Tips on How to Create “Aha Moments” With  Your Visual Merchandising

Have you ever walked into a shop and been hit with an “aha” moment as you take it all in? If so, you...

Case Study : Mystery Shopping

Making a Case for Mystery Shopping It’s human nature to want to read reviews, consult and assess how others have performed before deciding...

The Rising Trend of Showrooming

Showrooming is not new It’s the retail model used in the automotive industry and for the sale of large product items like furniture ...

A demand for Quality Control

In business today, there is no room for mediocrity. Quality of customer experience has become the market differentiator in industries where products are...