Blog & News

Blog & News

The Secret to Successful Secret Shopper Campaigns

The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term...

Repackaging Retail Merchandising

The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact...

woman shopping

Mystery Shopping, the ultimate undercover shopper guide

A mystery shopper anonymously evaluates a shopping or service experience either in person, online, or over the phone. We have written a lot...

How Product Demonstrations Can Impact Your Bottom Line

Great advertising, quality content, standout packaging, engaging social media, and enticing promotions will successfully drive awareness and brand values; however product demonstrations deliver...

The feel good factor of improving customer service.

Delivering excellent customer experience is something we are passionate about at FMI, and rightly so, as it is predicted to become more important...

What is more important than Sales Skills?

It’s only natural to want to want to read a quick list of the top ten sales skills needed to be an excellent...

The need for using professional recruitment

Online has been a great equaliser for businesses by making the access to target audiences and the reach of marketing communications available to...

The benefits of Visual Merchandising is plain to see

Visual merchandising is one of those terms that seems quite self-explanatory. Visual merchandising implies the visual display of goods. And while that is...

How Experiential Product Sampling Agencies Raise the Bar

How Experiential Product Sampling Agencies Raise the Bar With “experience” being a customer service buzz word, product sampling agencies are increasingly required to...

Retail sales trends in Ireland 2019

Retail sales trends in Ireland 2019 According to the assessment by Trade Economics, Ireland’s retail sales increased by 3.7% year on year, in...

Do customer service skills really matter?

Do customer service skills really matter?   I have recently been thinking about customer service skills. I know it’s not exactly up there...

recruitment strategy

Hit refresh on your Recruitment Strategy

Hit refresh on your Recruitment Strategy This year Ireland is expected to hit full employment with a record 2.3million people in work. While...

How to select in-store demonstrator agencies

The tussle about how to decide on hiring an in-store demonstrator agency is often (a) weighed up carefully to ensure that not only...

Uganda

Employee of the Year – Uganda visit with Nurture Africa

Employee of the Year – Uganda Visit with Nurture Africa I’m Sarah Doyle and I was fortunate to win Employee of the Year...

sustainability

The brands they are a changing… to meet sustainability targets!

The brands they are a changing to meet sustainability targets!   In our recent article for European Field Marketing Partnership we discuss the...

recruitment

The Ultimate Checklist for Outsourcing Recruitment

The Ultimate Checklist for Outsourcing Recruitment.   The process of recruiting can be time consuming and frustrating. While the business case for outsourcing...