Blog & News

Blog & News

two women speaking across a table

Why You Need a Recruitment Process

In Ireland, we’re both blessed and cursed to have a low unemployment rate. For businesses, this means that competition for talent is rife....

5 Core Principles of Effective Customer Care

As the saying goes: there is no pleasing everyone. And no matter how well thought out your brand strategy is and the customer...

Sustainability: Pushing Beyond the Façade

It is hard to not be aware of the growing focus on sustainability. To be sustainable as a brand is a feel-good trend...

store shelf

On the Shelf – Merchandising Marketing

When considering how to gain competitive advantage instore, it could be easy to gloss over the merchandise marketing without considering the significant role...

The Value of In-store Demonstrations

The concept of demonstration is a successful method which is used to establish a reason of proof, to either clearly show or demonstrate...

FMCG Sales Strategies

The consumer goods market has multiple trends, such as health and a growing focus on sustainability, amongst others. These trends are dramatically influencing...

What makes Field Marketing Fabulous

Field Marketing has long been relied upon as the trusted front line for brands looking to engage personally and directly with consumers. It’s...

Customer Service Technology

The pace and complexity of customer service is heightened by a myriad of factors such as competitive and financial pressures and consumers’ expectations...

Do you say: Field Sales or Field Marketing?

There has always been much debate as to the difference between sales and marketing. Some people are firm believers that they are one-and-the-same...

The Secret to Successful Secret Shopper Campaigns

The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term...

Repackaging Retail Merchandising

The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact...

woman shopping

Mystery Shopping, the ultimate undercover shopper guide

A mystery shopper anonymously evaluates a shopping or service experience either in person, online, or over the phone. We have written a lot...

How Product Demonstrations Can Impact Your Bottom Line

Great advertising, quality content, standout packaging, engaging social media, and enticing promotions will successfully drive awareness and brand values; however product demonstrations deliver...

The feel good factor of improving customer service.

Delivering excellent customer experience is something we are passionate about at FMI, and rightly so, as it is predicted to become more important...

What is more important than Sales Skills?

It’s only natural to want to want to read a quick list of the top ten sales skills needed to be an excellent...

The need for using professional recruitment

Online has been a great equaliser for businesses by making the access to target audiences and the reach of marketing communications available to...