Blog & News

Blog & News

On the shop floor with Yvonne O’Neill

The very nature of the work we do at FMI, in order to deliver for our clients,  means that we rely on a...

Mini-season activation’s thrive on in-store demos

Throughout the year the retail calendar is sprinkled with opportunities for brands to leverage mini-season activations.  In the first 6 months of this...

FMI Electric Ireland sales conference Jan 2020

  The annual Electric Ireland sales conference held at Croke Park was kicked off by Nicola de Beer, MD of FMI. She reminded...

How brands can drive sales performance during the festive season

This article was first published on our partner agency site EFMP here.   Christmas is upon us, and the streets are heaving with...

The Unifying Power of In-store Food Sampling

Nothing unites us quite like food, and if you think about it, all big occasions centre around food: birthdays, weddings, funerals, Christenings, and...

Why use Placement Agencies?

With the rise of job boards and platforms like LinkedIn, it is understandable that many companies question the need for the use of...

two women speaking across a table

Why You Need a Recruitment Process

In Ireland, we’re both blessed and cursed to have a low unemployment rate. For businesses, this means that competition for talent is rife....

5 Core Principles of Effective Customer Care

As the saying goes: there is no pleasing everyone. And no matter how well thought out your brand strategy is and the customer...

Sustainability: Pushing Beyond the Façade

It is hard to not be aware of the growing focus on sustainability. To be sustainable as a brand is a feel-good trend...

store shelf

On the Shelf – Merchandising Marketing

When considering how to gain competitive advantage instore, it could be easy to gloss over the merchandise marketing without considering the significant role...

The Value of In-store Demonstrations

The concept of demonstration is a successful method which is used to establish a reason of proof, to either clearly show or demonstrate...

FMCG Sales Strategies

The consumer goods market has multiple trends, such as health and a growing focus on sustainability, amongst others. These trends are dramatically influencing...

What makes Field Marketing Fabulous

Field Marketing has long been relied upon as the trusted front line for brands looking to engage personally and directly with consumers. It’s...

Customer Service Technology

The pace and complexity of customer service is heightened by a myriad of factors such as competitive and financial pressures and consumers’ expectations...

Do you say: Field Sales or Field Marketing?

There has always been much debate as to the difference between sales and marketing. Some people are firm believers that they are one-and-the-same...

The Secret to Successful Secret Shopper Campaigns

The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term...