In the bustling landscape of consumer goods, where products often come and go, there are some stories that stand out as beacons of innovation, perseverance, and purpose. The tale of All Real, founded by the visionary duo Ross McDowell and Niall Harty, is one such inspiring narrative.

Inception of a Vision
Both engineers driven by a passion for clean, high-protein snacks, McDowell and Harty envisioned a product that not only tantalised taste buds but also embodied their commitment to clean ingredients and environmental responsibility. In a world where protein bars were gaining mainstream popularity, they sought to introduce a nut-based bar that wasn’t just another snack on the shelf but a statement of purpose.

More than Just a Bar
Aware of the environmental challenges posed by single-use plastic, the founders were determined to make All Real not just another product on the market but a movement towards sustainable living. When they rebranded to All Real, they embraced the opportunity to make a difference. They sourced home compostable packaging, effectively reducing the plastic footprint associated with their bars. Moreover, they partnered with Plastic Bank, pledging to prevent plastic bottles from reaching the oceans by making donations for every bar sold.

The Power of a Small Team
The All Real story isn’t just about the founders; it’s about the collective efforts of a dedicated team. The first big win was securing a listing with prominent retailers BWG. Motivated by this win the small, passionate team hit the streets actively promoting, and selling their bars into retailers. This grassroots approach not only expanded All Real’s reach but importantly it also highlighted the need for an efficient national field sales team who had established relationships at store level. They knew that to achieve sustainable growth they needed to find a partner who had the knowledge, skills and relationships to help them expand in retail.

Empowered by FMI
In their quest for growth and impact, All Real found a perfect partner in FMI. The alignment between FMI’s approach and All Real’s vision was evident from the start. FMI’s focus on building niche brands with growth potential resonated deeply with All Real’s mission. Since joining forces in July 2023, All Real has witnessed remarkable growth.

Handing over their brainchild to another entity was a significant step, one that McDowell and Harty undertook with utmost care. The FMI team not only proved to be knowledgeable and experienced but were also incredibly easy to work with. FMI’s sophisticated reporting suite provided invaluable insights, empowering All Real with the data needed to make informed decisions.
Moreover, FMI’s advanced technology for route planning has streamlined All Real’s operations, ensuring that their products reach the market efficiently. With FMI by their side, All Real believes they are now optimally positioned for success, both in the business realm and in their mission to create a positive impact.

A Future Fueled by Purpose
As All Real continues its journey, it stands as a testament to the power of innovation, dedication, and purpose-driven business practices. Through their delectable bars and eco-conscious initiatives, McDowell, Harty, and the FMI team are not just selling snacks; they are sowing the seeds of a better, cleaner future.

In every bite of an All Real bar lies the story of two engineers who dared to dream and the FMI team who are working hard to continue growing the All Real brand and to turn that dream into a reality. It’s a story of flavour, purpose, and the unwavering belief that a business can be both successful and socially responsible. All Real isn’t just a brand; it’s a movement—a movement towards a healthier planet, one snack at a time and FMI are excited to be part of this journey.