The Canon – Snowglobe Christmas campaign proved to be a huge success. To celebrate all things Christmas, Canon thought of a fun and interactive way to engage consumers. In conjunction with the DublinTown Christmas events, Canon were given permission to include a Snowglobe alongside their festivities. The public were invited to step into a real life sized Snowglobe and have their picture taken by a professional photographer, and then, on site and in real time, have their photo printed and placed into a take home “you’ve been snapped” card. This activity included locations such as turning on Christmas lights to crowd filled concert space with celebrity guests.
The reaction to this activity was extremely positive with consumers delighted to take home a printed memory. The band keyWest even popped in for a quick snap!