Our FMI demo team executed the perfect instore demo experience on behalf of Flahavan’s Oats nationwide last weekend. A joint campaign with RTE’s Operation Transformation saw Team Leaders from counties around Ireland support the #operationoats activity.
The objective was to cook the delicious oats instore correctly for each customer by pot – not a microwave in sight! Members of the public were educated on the secret to perfectly made porridge, learn the benefits of slow release carbohydrates and of course, the all important healty and tasty toppings.
Family members of Flahavan’s, team leaders and the panel from RTE’s Operation Transformation joined many of the demo’s and got involved meeting with the public.
The hashtag #operationoats was a success and trended on the day. Everyone was talking porridge oats!