In retail, there are countless products clamouring for consumers attention, standing out from the crowd has become increasingly difficult yet crucial for success. In December 2014, FMI become the exclusive agency for managing Dunnes Stores’ in-store demonstrations nationwide. This marked the beginning of a journey dedicated to refining and elevating product sampling in-store, bringing hands-on happiness to consumers in Ireland.

At FMI, we’ve carefully selected a team of 70 passionate foodies, each possessing the innate ability to sell any product with flair and authenticity. Our track record speaks volumes, with over 1800 successful campaigns managed each year. We work to understand the uniqueness of each brand we do demonstrations for, and collaborate closely with Dunnes Stores to ensure that every product is showcased in the best possible way.

Driving Sales & Engagement Through Tailored Experiences
In-store demonstrations serve as potent catalysts for increased sales, brand loyalty, and customer satisfaction. Our demonstrators are appropriately trained and briefed on the products they are sampling giving them the knowledge to actively inform and engage with customers, creating authentic interactions. One of our core principles at FMI is recognising that no two brands are alike. Hence, we tailor our demonstrations to suit the unique identity and positioning of each product. Whether it’s the indulgent allure of Haagen Dazs or the health-conscious appeal of Alpro, our demonstrators adeptly convey the essence of the brand, creating memorable experiences for shoppers.

A Nationwide Presence
Currently, our in-store sampling initiatives span across 27 Dunnes stores nationwide. In 2023 alone, we conducted an impressive 1320 demonstrations for Dunnes, covering a diverse range of products from their Simply Better range to their Fishmonger offerings. Additionally, we facilitated 504 supplier demos, showcasing brands such as Benecol, Denny, Dairygold, and many more.

Elevating Customer Experience
Beyond merely boosting sales figures, in-store demonstrations play a pivotal role in enhancing the overall shopping experience. By allowing customers to interact with products firsthand, we foster a sense of trust and transparency. Shoppers can taste, touch, and experience the product in a way that transcends traditional marketing tactics, thereby forging deeper connections with the brand.

As we march forward into 2024, our commitment to excellence remains unwavering. We are poised to continue our collaborative journey with Dunnes Stores, introducing innovative strategies and refining our approach to meet evolving consumer preferences. With a busy year of demonstrations planned, we remain focused on driving sales, elevating brand perception, and delighting customers. We are confident that the art of in-store demonstrations will continue to resonate with audiences, ushering in a new era of hands-on happiness in retail. If you would like to book your brand in, get in touch with our team today.