The concept of demonstration is a successful method which is used to establish a reason of proof, to either clearly show or demonstrate something, or to teach your audience. If you think about it, demonstrations have been infused into learning throughout your life, from teachers demonstrating science experiments to flight attendants demonstrating the safety procedures before flying. There is little wonder that this effective method is used as a means to assist consumers in making informed buying decisions in-store.
They say a picture paints a thousand words. In the same way, an effective product demonstration addresses any product related concerns and instils a sense of ownership of the product in the prospective consumers, without them having to commit to making the purchase up front. The “try before you buy” aspect negates the fear of buyer’s regret and allows the consumer to confidently proceed with their purchase safe in the knowledge that they are making the best possible decision devoid of potential disappointment or regret.
With such high expectations of what demonstrations need to deliver, how you plan and conduct a demonstration significantly impacts on how your audience will respond.
To this end, we have outlined some key pointers to consider:
At FMI, we are experts at conceptualising and implementing highly engaging and effective in-store demonstrations that deliver ROI. We have delivered in-store demonstrations for brands like Nespresso and Virgin, amongst other well-respected brands. We take time to train our teams in each step of the sales process of in-store demonstrations. We prep them with the necessary product knowledge and provide a convincing sales pitch. Our USP is that we overlay all of this training and preparation with an intensive quality control procedure to ensure that we uphold the quality and consistency of the brand experience for our clients across multiple locations.
If you want to take your in-store demonstrations to the next level, get in touch with the FMI team today to see how we can help you.