Blog & News

Blog & News

Mystery Shopping – A demand for Quality Control

In business today, there is no room for mediocrity. Quality of customer experience has become the market differentiator in industries where products are...

Customer Service – A Case Study

As brands aim to build engagement with customers throughout an increasingly fragmented customer journey, customer support plays a pivotal role in enhancing the...

Achieving greater collaboration

Sales can be very individual, the competitive, performance based aspect of the role can foster a very singular mentality. While the power of...

A Day in the Life of a Merchandising Manager

A substantial part of FMI’s business is running large scale merchandising campaigns for brands such as Glanbia, Greenfield Eggs and Barry’s Tea to...

How can you minimise the Gender Pay Gap?

When the topic of the gender pay gap dominates the headlines, it is always disappointing to learn about the discrepancy in pay between...

Managing and Motivating Sales Teams

The challenge with sales articles is that they often evoke mutters of “great in theory but not in practice”, because it is easy...

Augmented Reality v’s Virtual Reality In-store

If you have heard the terms augmented and virtual reality but don’t really know what they mean, then read further. Tipped to reach...

Why invest in customer retention?

The lure of the well versed phrase “it is cheaper to retain a customer than to acquire a new customer”, implies a fixed...

New Year, New Job

The new job resolution The New Year starts with such promise, 365 days that have the unlimited potential to be filled with new...

Why private labels are Simply Better

Ten years ago, retail Private Labels were typically regarded as products of a lesser quality, offered at a reduced rate.  Ten years on,...

Consumers are channel agnostic.

This article was going to be titled “Online versus Offline – the war on retail” but it felt like the fat had been...

Why big brands need to think small

Growth is always associated with thinking bigger. Growing customers, growing geographical locations and developing new and extensive product ranges. While the objective of...

How do you rate your customer service?

The request for customer feedback from brands can be found everywhere; from in-store to online and on social media. While customer service centers...

The Power of the Right People

The power of the right people It’s a thought provoking fact that we spend almost a quarter of our life at work. Although...

Job Fair! Dublin HQ Thursday 9th Nov

We are hiring! We need extra staff in the run up to Christmas. There are super opportunities in sales, food & beverage demonstrations...

We win GOLD!!! FMBE Awards in London!

Congratulations! to our team on winning Gold at last night FMBE awards in London. In partnership with Electric Ireland we took home the...