In the busy aisles of supermarkets, where numerous products compete for attention, there is a story of carefully crafted plans implemented on a large scale...

The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term was first...

A mystery shopper anonymously evaluates a shopping or service experience either in person, online, or over the phone. We have written a lot about how...

The Secret of a Good Mystery Shopping Campaign The objective of a mystery shopping campaign is to get an unbiased yet structured analysis of various...

Making a Case for Mystery Shopping It’s human nature to want to read reviews, consult and assess how others have performed before deciding to implement...

On the face of it, mystery shopping providers make mystery shopping programmes seem deceptively easy to run. But to get accurate, reliable information that you...