June 24, 2019
The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term was first...
June 11, 2019
A mystery shopper anonymously evaluates a shopping or service experience either in person, online, or over the phone. We have written a lot about how...
August 13, 2018
The Secret of a Good Mystery Shopping Campaign The objective of a mystery shopping campaign is to get an unbiased yet structured analysis of various...
June 18, 2018
Making a Case for Mystery Shopping It’s human nature to want to read reviews, consult and assess how others have performed before deciding to implement...
September 14, 2017
On the face of it, mystery shopping providers make mystery shopping programmes seem deceptively easy to run. But to get accurate, reliable information that you...
May 30, 2017
In an increasingly competitive market more organisations are choosing to deliver service excellence as a strategic differential. A survey done by American Express revealed that...
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