A mystery shopper anonymously evaluates a shopping or service experience either in person, online, or over the phone. We have written a lot about how...

The term “secret shopper” conjures up a playful image of a silent spylike observer, which harks back to the 1940s when the term was first...

In an increasingly competitive market more organisations are choosing to deliver service excellence as a strategic differential. A survey done by American Express revealed that...

Making a Case for Mystery Shopping It’s human nature to want to read reviews, consult and assess how others have performed before deciding to implement...

On the face of it, mystery shopping providers make mystery shopping programmes seem deceptively easy to run. But to get accurate, reliable information that you...