Whether you're new to Fast-Moving Consumer Goods (FMCG) or a seasoned pro who occasionally has to Google an acronym, here's a handy cheat sheet to...

Easter, a time of rebirth and renewal, is celebrated worldwide with various customs and traditions. While many associate the holiday with colourful eggs and fluffy...

In retail, there are countless products clamouring for consumers attention, standing out from the crowd has become increasingly difficult yet crucial for success. In December...

In the world of fine spirits, Ireland has long held a prestigious place on the map. Among the prominent players in this realm is Hi-Spirits...

Who doesn’t love a freebie? The novelty of being given something for nothing is an utter treat for consumers. For brands, the benefits of sampling...

This week FMI are delighted to announce the launch of our new direct to consumer business model www.sampleit.ie sending tailored boxes of samples direct to...