September 25, 2025
The term “Point of sale” is defined as the place at which a retail transaction is carried out. The first POS cash register was created...
January 20, 2020
The annual Electric Ireland sales conference held at Croke Park was kicked off by Nicola de Beer, MD of FMI. She reminded the sales teams...
October 29, 2019
It is hard to not be aware of the growing focus on sustainability. To be sustainable as a brand is a feel-good trend that is...
October 8, 2019
When considering how to gain competitive advantage instore, it could be easy to gloss over the merchandise marketing without considering the significant role it plays...
August 26, 2019
Field Marketing has long been relied upon as the trusted front line for brands looking to engage personally and directly with consumers. It’s the personification...
July 29, 2019
There has always been much debate as to the difference between sales and marketing. Some people are firm believers that they are one-and-the-same while others...
June 24, 2019
The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact consumers’ shopping...
What’s New
January 20, 2020
The annual Electric Ireland sales conference held at Croke Park was kicked off by Nicola de Beer, MD of FMI. She reminded the sales teams...
October 29, 2019
It is hard to not be aware of the growing focus on sustainability. To be sustainable as a brand is a feel-good trend that is...
October 8, 2019
When considering how to gain competitive advantage instore, it could be easy to gloss over the merchandise marketing without considering the significant role it plays...
August 26, 2019
Field Marketing has long been relied upon as the trusted front line for brands looking to engage personally and directly with consumers. It’s the personification...
July 29, 2019
There has always been much debate as to the difference between sales and marketing. Some people are firm believers that they are one-and-the-same while others...
June 24, 2019
The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact consumers’ shopping...
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