Who doesn’t love a freebie? The novelty of being given something for nothing is an utter treat for consumers. For brands, the benefits of sampling can be...

Ethics is a word that tends to be associated with the finance sector to ensure appropriate business practices around controversial subjects, including corporate governance and...

The request for customer feedback from brands can be found everywhere; from in-store to online and on social media. While customer service centres are set...

As the saying goes: there is no pleasing everyone. And no matter how well thought out your brand strategy is and the customer touchpoints are,...

Who does not like receiving a Whatsapp message? We have family groups and friend groups, groups for baby showers, groups for birthdays, sport teams and...

At FMI we understand the value of effective and consistent customer support. Our customer support service centre is geared to provide brands with the most...