This article is for reference only; the service described is no longer available. This week FMI are delighted to announce the launch of our new...

The pub is the cornerstone of Irish culture. It is a welcoming place for people to meet for small gatherings, social occasions, weddings, wakes and...

When considering how to gain competitive advantage instore, it could be easy to gloss over the merchandise marketing without considering the significant role it plays...

The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact consumers’ shopping...

Ten years ago, retail Private Labels were typically regarded as products of a lesser quality, offered at a reduced rate.  Ten years on, the stigma...

Having operated in the field marketing space for over 20 years, FMI  have worked with some of the largest retail brands and have built a...