When considering how to gain competitive advantage instore, it could be easy to gloss over the merchandise marketing without considering the significant role it plays...

The concept of demonstration is a successful method which is used to establish a reason of proof, to either clearly show or demonstrate something, or...

The myriad of factors influencing retail are complex and, in many instances, beyond anyone’s control. While influences such as weather and technology impact consumers’ shopping...

Great advertising, quality content, standout packaging, engaging social media, and enticing promotions will successfully drive awareness and brand values; however product demonstrations deliver a branded...

Visual merchandising is one of those terms that seems quite self-explanatory. Visual merchandising implies the visual display of goods. And while that is technically correct,...

With “experience” being a customer service buzz word, product sampling agencies are increasingly required to think creatively to produce memorable and distinct experiences that customers...