Ten years ago, retail Private Labels were typically regarded as products of a lesser quality, offered at a reduced rate.  Ten years on, the stigma...

There is one in every industry, organisation and retail space. The often silent contributor that hides in plain sight, the glue that helps it all...

  Although the rise of online digital sales has challenged the brick and mortar retail stores, the fact remains that people buy from people and...

Since the 1950’s retailers have used strategic merchandise marketing by placing inexpensive goods near the checkout counters to tempt customers into buying them. The positioning...

Having operated in the field marketing space for over 20 years, FMI  have worked with some of the largest retail brands and have built a...

Brands and retailers face the ever increasing challenge of breaking through the competing noise to engage with shoppers. The practice of holding in store events...