The boundaries of retail are shifting and the traditional parameters no longer apply. In-store now presents the dichotomy of both the physical presence in-store and...

Have you ever walked into a shop and been hit with an “aha” moment as you take it all in? If so, you probably have...

What is showrooming? Showrooming is a shopping behaviour where consumers visit physical stores to see, touch and experience products before going online to compare prices,...

Great advertising, quality content, standout packaging, engaging social media, and enticing promotions will successfully drive awareness and brand values; however product demonstrations deliver a branded...

With “experience” being a customer service buzz word, product sampling agencies are increasingly required to think creatively to produce memorable and distinct experiences that customers...

In retail, there are countless products clamouring for consumers attention, standing out from the crowd has become increasingly difficult yet crucial for success. In December...