As the world continues to progress into the data-driven age, customers are increasingly time poor and as such, they relentlessly pursue tools that provide instant...

Customer experience is rapidly becoming the differentiator between which brands customers choose to use. This is a growing trend and, with increased competition in the...

The term “Point of sale” is defined as the place at which a retail transaction is carried out. The first POS cash register was created...

The concept of demonstration is a successful method which is used to establish a reason of proof, to either clearly show or demonstrate something, or...

In a highly competitive market where brands are continuously competing for customer loyalty, the role of customer contact centre service gains increasing prominence, and the...

The boundaries of retail are shifting and the traditional parameters no longer apply. In-store now presents the dichotomy of both the physical presence in-store and...